Bosh

A food-tech start-up was facing the challenge of combining their high-tech ready-meals, which use advanced packaging technology that heats food without using a microwave, with appealing food images and food-positive colours. My concept was to emphasize on explaining the simple use of the product “Pull it. Heat it. Eat it.” and marry it with illustrations and labels that represent their fresh and high-quality product. Bosh.

Concept for a Food-Tech Start-Up, London